Greencel® is a cellulosic yarn, coming from nature, perfectly eco-sustainable, biodegradable, totally recyclable, hypoallergenic, moisture absorbing with a luxury silky touch.

Greencel®, thanks to his unique characteristics, is the unique Cellulosic fiber totally recyclable is the perfect product to develop Eco sustainable Fashion projects.

Produced in Spain by INACSA, has all the certifications required by highest sustainable standards

Mitor has contributed to develop:

  • Greencel Branding
  • Product strategies
  • Certifications planning
  • Communication tools
  • Website guideline
  • Marketing and communication plan

Promotion activities with key players worldwide