Global project started with the Menswear textile collection, evolved in the Daidoh brand extension. With the success of the first module a new scenario popped up and it was created a Menswear Apparel collection under the new brand Sartoria Massarente.
The distribution of the new Menswear Textile collection, went through the creation of a new brand “Marcello Massarente”, as an extension of Daidoh Milliontex brand with a higher positioning, specifically studied for USA and Japanese markets.
Furthermore, Mitor has developed and implemented a retail strategy, selecting 90 top stores in Europe, creating the sales network.
Mitor is developing seasonal Menswear Apparel capsule collections, distributed in the USA and Japanese market